Case Study:

Olivia Rodrigo

Olivia Rodrigo

~58mio. monthly listeners on Spotify (as of 01.09.23)

Via the SongPush campaign, the American singer & actress Olivia Rodrigo was able to reach more than 500,000 views on the generated videos to her song "Vampire". A CapCut template created especially for the song was used by the creators, which resulted in many qualitative creations!

>
446
Generated Creations
>
537.000
Generated views
>
91.000
Creations on the sound
07 July '23

Launch of the campaign on SongPush

Following the briefings was optional for creators in this campaign (see image).
View guide
07 July '23
July 14 '23

Top Creation

14
29
530
View on TikTok
July 14 '23
View on TikTok
16 July '23

Top Creation

7
11
405
View on TikTok
16 July '23
July 22 '23

Top Creation

5
10
298
View on TikTok
July 22 '23

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