Case Study:

James Arthur

James Arthur

~38,000,000 monthly listeners on Spotify (as of 09/01/2013).

James Arthur achieved over 1.2 million video views with the help of a SongPush campaign. A cap cut template was specially created for the song, which SongPush creators were asked to use. This mandatory briefing achieved that the song + the template started a trend and the song got its own CI on TikTok.

>
852
Generated Creations
>
1.266.124
Generated views
>
2.278
Creations on the sound
August 24, '23

Launch of the campaign on SongPush

Following the briefings was optional for creators in this campaign (see image).
View guide
August 24, '23
August 26 '23

Top Creation

0
0
159
View on TikTok
August 26 '23
View on TikTok
09 August '23

Top Creation

4
0
229
View on TikTok
09 August '23
August 30, '23

Top Creation

3
0
834
View on TikTok
August 30, '23

Start generating thousands of videos for your sound, too!

Are you ready for your first campaign?