August 24, '23
Launch of the campaign on SongPush
Following the briefings was optional for creators in this campaign (see image).
~38,000,000 monthly listeners on Spotify (as of 09/01/2013).
James Arthur achieved over 1.2 million video views with the help of a SongPush campaign. A cap cut template was specially created for the song, which SongPush creators were asked to use. This mandatory briefing achieved that the song + the template started a trend and the song got its own CI on TikTok.